Key Takeaways
- Viva Plus Dishwashing Liquid, launched in 2022, has rapidly gained popularity across Nigeria.
- The dishwashing liquid is available in three variants: Original, Zesty Lemon, and Antibacterial.
- The global dishwashing market is projected to grow significantly, with Nigeria playing a pivotal role.
- Aspira Nigeria Limited focuses on manufacturing products specifically for the local market.
In 2022, Aspira Nigeria Limited, a company with roots in Kano since 2009, introduced a new player in the cleaning products sector: Viva Plus Dishwashing Liquid. This novel liquid has swiftly become a reliable choice for households, offices, and commercial kitchens across all 36 states in Nigeria. Offered in three distinct varieties—Original, Zesty Lemon, and Antibacterial—Viva Plus caters to diverse consumer preferences, making it a versatile addition to any cleaning routine.
The dishwashing liquid market is not only significant within Nigeria but also on a global scale. The industry is valued at approximately $19.27 billion in 2025 and is expected to climb to $31.56 billion by 2032, showcasing a robust compound annual growth rate (CAGR) of 7.3 percent. As Nigeria's urban population expands and the middle class grows, there is an increasing demand for products that enhance cleanliness and hygiene.
Importantly, Aspira Nigeria takes pride in the local origin of Viva Plus Dishwashing Liquid. As a product crafted in Nigeria, for Nigerians, the brand emphasizes its competitive quality against imported alternatives. This local manufacturing not only supports Nigerian jobs but also aligns with a growing consumer preference for homegrown products.
Aspira Nigeria Limited boasts a diverse portfolio, which includes popular brands like Viva Detergent, Oracare toothpaste, and Siri Beauty & Perfumed Soap. However, Viva Plus Dishwashing Liquid has emerged as a standout performer, symbolizing the potential of Nigeria’s domestic cleaning product market. The overarching message is clear: Viva Plus is contributing to the growing narrative of Nigerian manufacturing being integral to everyday cleaning practices within homes.
Why This Matters
The success of Viva Plus Dishwashing Liquid is indicative of a larger trend towards local manufacturing in Nigeria, promoting economic growth and self-sufficiency in the household cleaning sector.