Key Takeaways
- The Lagos State chapter of the All Progressives Congress (APC) has established an Entertainment and Creative Economy Directorate for the 2027 elections.
- Prominent figures like Jide Kosoko, Eniola Badmus, Toyin Abraham-Ajeyemi, Wasiu Alabi Pasuma, and Abass Akande Obesere are among the 33 members.
- Toke Benson-Awoyinka leads the directorate, with Jide Kosoko as Co-Director and Eniola Badmus as Deputy Director.
- The campaign council was unveiled by the Kadri Obafemi Hamzat Media Centre, with formal inauguration set for September 18, 2026.
- This initiative highlights the growing importance of the creative industry in Nigerian political campaigns and voter engagement.
The political landscape of Lagos State is already buzzing with activity as the All Progressives Congress (APC) makes a significant strategic move ahead of the 2027 general elections. In a clear demonstration of its intent to connect with a broad spectrum of the populace, the Lagos State chapter of the APC has officially unveiled its star-studded Entertainment and Creative Economy Directorate. This newly formed body is packed with some of Nigeria's most influential and beloved entertainers, signaling a robust engagement strategy.
The directorate boasts an impressive roster of 33 members, featuring a blend of Nollywood veterans and contemporary music icons. Among the distinguished names are seasoned actor Jide Kosoko, popular actresses Eniola Badmus, Toyin Abraham-Ajeyemi, and Bimbo Akintola. The Fuji music scene is also well-represented with heavyweights like Wasiu Alabi Pasuma, Abass Akande Obesere, and Adewale Ayuba lending their star power to the campaign. This diverse selection underscores the party's ambition to tap into various segments of the entertainment industry, from film to music.
The leadership of this crucial directorate has also been clearly defined. Toke Benson-Awoyinka has been appointed as the Director, bringing her experience to steer the team. Veteran actor Jide Kosoko will serve as the Co-Director, offering his extensive industry knowledge and network. Actress Eniola Badmus takes on the role of Deputy Director, further solidifying the presence of prominent figures in key leadership positions. Akeem Alimi, popularly known as Ajala Jalingo, was named Secretary, with Dare Olateju assisting as Assistant Secretary.
The list of members extends beyond the initial prominent names, encompassing a wide array of talent. Veteran actors such as Adebayo Salami, fondly known as 'Oga Bello', Saheed Balogun, Bukky Wright, Fathia Balogun, Yinka Quadri, and Tayo Sobola are also part of this formidable team. Other notable figures include Abiola Adebayo, Remi Oshodi, Foluke Daramola, and musicians like Sulaimon Alao Adekunle (Malaika), Akorede Babatunde Okunola (Osupa), and Temitope Adekunle (Small Doctor), ensuring broad representation across genres and generations.
The formation of this campaign council was officially unveiled on Thursday by the Kadri Obafemi Hamzat Media Centre. The formal inauguration of the directorate is eagerly anticipated and scheduled for Friday, September 18, 2026, at the APC Secretariat located on ACME Road, Ikeja. This directorate is a key component of the larger Lagos APC campaign council, which includes various other specialized structures and sub-committees, all geared towards a comprehensive and impactful campaign for the 2027 elections.
Why This Matters
This strategic deployment of entertainment and creative industry figures by the Lagos APC underscores a growing trend in Nigerian politics: the recognition of cultural influencers as critical components of electoral success. By harnessing the immense reach and popularity of these stars, the party aims to not only energize its base but also attract undecided voters, particularly the youth, who are often heavily influenced by popular culture. This initiative could set a precedent for future political campaigns, highlighting the evolving dynamics of voter engagement and the increasing integration of the creative economy into the political mainstream.