No fewer than 33,000 people across Nigeria benefited from the annual ‘Share The Good’ Ramadan campaign by Knorr, as the brand intensified efforts to promote kindness, connection, and nourishment during the holy month.
The initiative, which coincided with the just concluded Ramadan season, reached Muslim faithful across several states through a combination of community outreach, digital engagement, and commuter support programmes designed to reflect the spirit of generosity and togetherness that defines the period.
As part of the campaign, Knorr organised Iftar visits to mosques and community centres in Ogun, Oyo, Lagos, Abuja, Ondo, Kano, Kaduna, Kwara, and Adamawa. Through its ‘Share The Good’ bus, the brand distributed warm meals to fasting Muslims, creating shared moments that fostered unity and compassion.
Beyond physical engagements, the campaign extended into homes through interactive cooking sessions hosted on Instagram. These weekly sessions provided families with practical meal ideas for Sahur and Iftar, encouraging healthier and more mindful eating habits throughout the fasting period.
In a move to support connectivity during the busy Ramadan season, Knorr also introduced the Share The Good Wi-Fi Initiative, offering free internet access to over 10,000 commuters at strategic locations.
Beneficiaries included travellers along the Lagos–Ibadan and Abuja–Kaduna train routes, as well as users at Ikeja bus park, Blue Line rail stations, YabaTech hostels, MMA2 food court, and NRC rail corridors.
The initiative aimed to help individuals stay connected with loved ones and access important information while on the move. In addition, meals were distributed to commuters at various arrival points, further reinforcing the campaign’s focus on care and convenience.
Speaking on the campaign, Damilola Dania, Foods Demand Creation Lead at Unilever Plc, said the initiative was designed to create meaningful moments that go beyond food.
“Ramadan is a time that brings people closer through shared reflection, generosity, and community. Through ‘Share The Good’, we focused on showing up in ways that truly matter—from Iftar gatherings to supporting people at home and on the move,” she said.
She added that the campaign reflects Knorr’s broader commitment to supporting communities and encouraging a culture of kindness and connection across Nigeria.